This case study analyzes the impact of innovative communication strategies on the global positioning of cities. From the storytelling perspective, it highlights how a well-crafted narrative can elevate a city’s image, maximize opportunities, and attract international attention.
We explore how innovative communication strategies can transform global cities by optimizing their image and strengthening their international presence. Paula Serra Bachs combines journalism, editing, and storytelling to effectively position cities in the global landscape.
At Paula Serra Bachs, we are dedicated to exploring the complex dynamics that shape our world. With a solid background in journalism, editing, and storytelling, our focus is on global issues and city development. Through serious journalism, we seek to unravel and communicate those issues that cross borders and affect lives globally. We believe in the power of well-founded storytelling to inspire change and generate understanding in an increasingly interconnected global context.
